Swoon is a NY/LA-based independent music, fashion and philosophy media project.

Swoon emerged as a local, independent New York-based fashion/photography magazine that’s grown to encompass music, philosophy, art and culture—beaming our transmissions from the cultural epicenters of the nation -- New York and LA. Our bi-coastal perspective embraces the American undergound—our cultural hometowns of NY, LA, Detroit, Chicago, New Orleans and small oases everywhere, to Europe and beyond! Our mission is to feature insightful writing on music, art and culture alongside luminous fashion photography. Swoon provides an alternative to the slew of typical fashion rags by reclaiming fashion as an artistic expression.

We’re not interested in fashion; we’re interested in style. Style is timeless; fashion is fleeting.

Swoon resists the lust for the Eternal Now, that incessant paparazzi-strobe blinding us into an amnesiac bardo of prurient mediocrity. To this, we make a counter-bid of fleshy, even flashy, continuity in real time; documenting and celebrating the things we think matter today and preserving still other fragments from the ever-widening memory hole…with something you can hold in your hands. Yes, print is dead, but long live print. We relish the paper object, the physical interaction with the page. This is not to be preciously quaint, dutifully retro, or scurrilously reactionary in the face of the seductive, immaculate horrors of our culturescape.

We are interested in progress. 

Swoon embraces seriousness and frivolity in equal measure. We seek the depths of surface and the beautiful surfaces of depth. Swoon is about beauty above all else. We seek the sublime. Swimming in our toxic cultural sea, we find glittering jewels hiding in the muck—and it is these which we wish to share with our readers.